Google Ads Performance Search + PMax
Spend
$293.81
Clicks
129
Impressions
12,109
Conversions
1
CTR
1.07%
Cost / Conv.
$293.81
| Campaign | Status | Spend | Clicks | Impr. | Conv. |
|---|---|---|---|---|---|
| Search | Parents | Active | $150.62 | 34 | 816 | 1 |
| PMAX | Parents | Active | $71.92 | 62 | 3,449 | 0 |
| PMax | Teacher Referral | Active | $52.97 | 17 | 6,965 | 0 |
| PMAX | Teachers | Active | $15.36 | 15 | 865 | 0 |
| Search | CUE 2026 | Paused | $2.94 | 1 | 14 | 0 |
| Total | $293.81 | 129 | 12,109 | 1 |
Meta Ads Performance
Spend
$587.52
Clicks
2,240
Impressions
45,136
Purchases
34
Website Leads
15
On-Facebook Leads
14
| Campaign | Status | Spend | Clicks | Impr. | Purchases | Leads |
|---|---|---|---|---|---|---|
| Leads Campaign | Parents | Active | $277.10 | 218 | 8,755 | 0 | 14 |
| Traffic | Teacher Referral | Active | $140.45 | 1,393 | 17,024 | 0 | 2 |
| Teachers | Sales Campaign | Active | $69.98 | 277 | 7,571 | 16 | 4 |
| Parents | Sales Campaign | Active | $68.94 | 285 | 8,775 | 18 | 9 |
| Traffic | Teacher Referral | CUE 2026 | Active | $31.05 | 67 | 3,011 | 0 | 0 |
| Total | $587.52 | 2,240 | 45,136 | 34 | 29 |
Email Campaign Results 4 Campaigns
1. Spring Break Email
Email Preview
Results
Top Clicks
2. Follow-Up Email to Conference Leads
Email Preview
Results
Top Clicks
3. Store Pricing Update Email
Email Preview
Results
Top Clicks
4. St. Patrick's Day Email
Email Preview
Results
Top Clicks
New Ad Creatives Spring + Earth Day
10 new Meta ad designs created for Spring and Earth Day campaigns, ready for deployment.
Work Completed 18 Tasks
- Create spring-themed meta ad content (6 designs)
- Create Earth Day meta ad designs (4 designs)
- Create email about price change on Printables Store
- Create email campaign thanking new leads for stopping by the booth, sending a free worksheet and the workshop proposal packet
- Upload new lead contacts from conference and create smartlist
- Create April content calendar
- Make requested changes to Spring email and blog and schedule Spring Break email
- Create Spring Break blog
- Create Spring Break email
- Upload resources to Printables Store
- Create thumbnails
- Make meta ads for conference (March 16-18)
- Fix Meta Ad Account
- Fix Services dropdown menu
- Create Deck
- Make edits to email and blog for St. Patrick's Day
- Schedule out St. Patrick's Day email
- Discuss the "prices" keyword with Lexi (social workflow triggers)
Key Takeaways
Highlights This Period
- Combined ad spend of $881.33 across Google and Meta — 34 purchases, 15 website leads, and 14 on-Facebook leads from Meta; 1 Google Ads conversion
- 4 email campaigns sent and tracked: Spring Break, Conference Follow-Up, Store Pricing Update, and St. Patrick's Day
- 10 new Spring and Earth Day ad creatives designed and ready for deployment
- New conference leads uploaded to CRM with smartlist created for nurture sequences
- April content calendar completed and ready for execution
- Meta Ad Account issue resolved, keeping campaigns running smoothly